One
of the primary factors which control the success of
a franchising business in an emerging economy like
India is the ability of a foreign franchisor to identify
and seize the appropriate moment when the business
environment is favorable and reap its rewards. Home
to over 1 billion people, including a flourishing
class of 300 million urban consumers possessing considerable
amounts of disposable income together with the continued
growth of the economy have strengthened India's claim
to be a viable and beneficial destination for a foreign
franchisor.
Global
Alliances for foreign company India offers vast openings
for a franchisor to set up its business; create awareness
for his products or services and exploit the enormous
market offered. As a result, it comes as no surprise
that India has recently been declared as the second
most attractive destination for retailers among 30
emerging markets. International companies like Marks
& Spencer and Metro ( Germany ) retail chain of
stores have taken to entering into different forms
of franchising arrangements, ranging from just use
of its trade mark for a fee to the standard model
of allowing its system to be used for a franchise
fee.
TOP
FRANCHISES IN INDIA :
Hotel franchises
like DAY'S INN, The Sheraton, Ramada Inn, Best Western,
Quality Inn are well established in India. Walt Disney
has been successful in having its label in all sorts
of goods for children. Fast food chains like Taco
Bell, My Kinda Town, McDonalds, Domino Pizza, Kentucky
Fried Chicken, TGIF, Pizza Corner & Ruby Tuesday
are well established brands. Pepsi and Coke have their
own net work. Good House Keeping, Aptech Computer
Training etc. are well known service franchises. Blue
Dart, United Parcel Service are notable courier service
companies. Unilever PLC is starting a launderette
chain in India soon, whereas White Tiger is an establshed
Landry and Dry cleaning company.
WHAT WE WILL DO FOR
YOU :
We
shall, on your behalf, appoint either a master franchisee
for the entire country or appoint franchisees around
the country independently or through your subsidiary
in India, which could act as a master franchise. Our
company will not only be responsible for developing,
selecting and finalising many outlets / franchises
in many cities of India, but will also be responsible
for implementing the expansion plan for entire India.
